Whenever you are building a business or brand, deciding on your priorities can be a major obstacle to success. A CEO or manager must be organized and take decisive action regarding what is most important.
Search Engine Optimization (SEO) should be near the top of your priority list as it has long-term effects on your future profitability, however it takes time to work for you. Without a proper SEO strategy in 2020, it is unlikely you will succeed.
The goal of SEO is to reach the right customers. If you’re not doing that then you’re probably not going to be successful.
Here are 8 factors you should consider when considering an SEO strategy for your business:
1. GET TO KNOW YOUR CUSTOMERS WITH SEO STRATEGY
We have worked with countless brands that either expanded their target markets because of the data SEO provides, or even completely changed their target markets. SEO provides valuable customer data that pin points where you should be putting your efforts.
Use SEO tools to convert your potential customers.
2. GOOD SEO IMPROVES USER EXPERIENCE
Improving your website SEO means following the standard On-Page SEO practices such as quality website content. This makes your site user-friendly and improves their experience, also known as UX. Your users will trust your brand more if your website is easy to navigate, provides answers to their questions, and doesn’t bury the lead. We recommend using HotJar to track how users experience your website and how you can improve on this.
3. IF YOUR GOAL IS HIGHER CONVERSIONS (WHICH IT SHOULD BE) SEO IS IMPORTANT
With a proper SEO strategy you will convert more web traffic. This is because a great SEO strategy focuses on high-quality content and technical factors, which are determined by your analysis provided by SEO.
4. SEO IS A LONG-TERM SOLUTION
An easy way to rank on the first page of Google is to pay for advertising on it but your site will be displayed on the first page only while you pay Google. As soon as you stop paying, your site will rank lower again. PPC campaigns are great but are not permanent, whereas SEO ranking is long lasting. Start with PPC and focus in on SEO so that you can spend less on ads.
5. SEO INCREASES ORGANIC SEARCH
If you dig into your website analytics, you will notice that maximum conversions happen from the organic traffic hence focusing on bringing in more such traffic is essential to improve your revenues.
6. SEO IS THE LAW OF ADVERTISING
The numbers vary, but the rule is true. In order for you to get customers you must put your brand in front of as many eye balls as possible, as often as possible. This is the point of SEO. If you optimize properly you will increase your rankings and in turn, increase your revenue.
7. SEO BUILDS BRAND VALUE
A startup needs to create a brand image and good SEO can help in doing that for your brand. Ranking higher on search will make sure that your potential customers develop more confidence about your brand and converse about it increasing your organic traffic. The first step should be to bolster your reviews. This goes a long way.
8. SEO IS IN A CONSTANT STATE OF CHANGE
Google and other search engines change their algorithms constantly. In fact, Google made more changes than there were days in the year for 2019. If you’re going to focus on SEO (which you should) then you or whoever is implementing your strategy needs to stay up-to-date regarding the latest news. We recommend Search Engine Land for the latest info.